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What is sleep tourism?

Going on a vacation might seem like a rather unconventional way to try to improve your sleep habits. But sleep tourism has been growing in popularity for a number of years, with an increasing amount of sleep-focused stays popping up in hotels and resorts across the world.

Sleep tourists can choose from a whole list of pillow options, blankets, and different options depending on whether they prefer to sleep on their back or stomach. Special sleep services vary from hotel to hotel and may include sleep-inducing drinks.

So why has sleep suddenly become such a big focus for the travel industry?

"People often associate travel with decadent meals, extending their bed times, the attractions and the things you do while you're traveling, really almost at the cost of sleep," said Dr. Rebecca Robbins, a sleep researcher.

"Now, I think there's just been a huge seismic shift in our collective awareness and prioritization on wellness and wellbeing."

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