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China’s ice cream pricing scandal: debate rages online as Mao-tai brand products reach US$37 a cup

The price of ice cream made by China’s most famous brand of baijiu liquor, Mao-tai, has surged to 250 yuan (US$37) a cup, triggering public debate over the high price.

Mao-tai ice cream reported on Wednesday that each cup of the ice cream available online through third parties was priced between 120 yuan (US$18) and 250 yuan, a markup of about four times the official price, in a Weibo post.

In May this year, the alcohol brand partnered with Chinese dairy company Mengniu to launch a series of baijiu-flavoured ice cream products. Flavours like tiramisu, classical original, vanilla and green plum are available with prices ranging from 50 yuan (US$7.50) to 66 yuan per cup.

查看中英双语全文，微信关注“可可英语晨读”公众号。关注即可【加入晨读打卡学习群、领取双语全文pdf笔记，还能提前锁定免费直播课名额】。更多更快更精彩的内容，尽在“可可英语晨读”公众号。