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How Shanghai's White Rabbit candy became a globally beloved brand

When ice cream maker Adrienne Borlongan first experimented with a White Rabbit flavor, she thought it tasted like "cheap vanilla."

A few weeks after adding it to the rotating lineup at her Los Angeles shop, Wanderlust Creamery, visitors were about as meh on it as she was.

But when Borlongan posted a photo of an ice cream cone wrapped in White Rabbit-branded paper, word quickly spread on social media. The candy, first manufactured in Shanghai in the 1940s, is known for its iconic red-white-and-blue packaging and beloved by kids all over China. And when Chinese people began emigrating all over the world, their love for the white, creamy candy went with them.

Soon after Borlongan posted that photo, people were driving to Wanderlust from all over California. And that's when she realized she had a phenomenon on her hands.

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