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The LOL Suprise dolls fever is everywhere.
LOL惊喜娃娃火遍全球。
This mini dolls were the best-selling in 2017, and they've become such a phenomenon in so little time.
这款迷你娃娃是2017年最畅销的商品，它们在这么短的时间内就成为了一种现象。
Their complete name is Little Outrageous Little Surprise.
他们的全名是“小蛮横小惊喜”。
It's a series of collectible dolls that look like children and wear fashionable and colorful outfits.
这是一系列的收藏娃娃，它们看起来就像穿着时尚多彩服装的孩子。
But the main characteristic, more than the dolls themselves, is their package.
但除了娃娃本身，该商品的主要特点是包装。
Each doll comes in a big plastic ball, and we don't know which LOL Doll is inside.
每个娃娃都装在一个大塑料球里，我们不知道里面是哪个LOL娃娃。
This ball has a lot of layers and corners, where we can find accessories such as clothes or ornaments that have to be unwrapped individually.
这个球有很多层和角，在那里我们可以找到配件，如衣服或装饰品，它们的包装必须分别打开。
So you need to go through different levels with fun surprises until you actually reach the doll.
所以你需要经历不同的层次和有趣的惊喜，直到你真正拿到娃娃。
Unboxing the toy becomes such an experience!
拆玩具就成了一种体验！
The original LOL Dolls, for instance, have 7 layers of surprises.
例如，最初的LOL娃娃有7层惊喜。
The first one, a secret message with hints about which is the doll inside.
第1层是一条秘密信息，提示里面的娃娃是哪个。
The second one, some fun smiley stickers.
第2层是一些有趣的笑脸贴纸。
The third, a bottle for our doll.
第3层是给娃娃的一个瓶子。
The fourth, shoes.
第4层是鞋子。
Fifth one is an extravagant dress.
第5层是一件奢侈的衣服。
The sixth one, her fashionable accessories.
第6层是她的时尚配饰。
And seventh and last, finally, the doll.
第7层也是最后一层——娃娃。
We've never done an unboxing in our channel before, so we will open this LOL ball if you stay with us until the end of the video.
我们的节目从来没有做过拆箱视频，如果你坚持看完我们这期的节目，在最后我们会打开这个LOL球。
Truth is, we can't wait to see which doll we got!
事实是，我们迫不及待地想看看我们拿到了哪个娃娃！
With LOL, you never run out of surprises.
有了LOL球，你就永远不会失去惊喜。
Once they are unboxed, depending on the series, we might be able to plunge the doll in water and find a new feature.
打开它们之后，根据系列的不同，我们或许可以把娃娃放入水中，发现新的特点。
Some cry, others spit, others pee and some even change colors!
有的哭，有的吐，有的尿尿，有的甚至会变色！
Right now, there are more than 160 dolls out in the market, divided into different series, with their own style and personality.
目前，市面上有160多个娃娃，分为不同系列，各具风格和个性。
As they were becoming famous, the number of series increased and they released new lines.
随着它们的名声越来越大，系列的数量一直在增加，还推出了新的娃娃。
First, it was Lil Sisters, the baby-looking little sister of the Big Sisters.
首先是莉莉姐妹——大姐妹的婴儿版。
Afterwards came the LOL Pets: cats, dogs, rabbits or hamsters.
后来还推出了LOL宠物：猫、狗、兔子和仓鼠。
In early 2018, they took a turn and released Punk Boi, the first male toy of the brand.
2018年初，他们做出了改变，发布了该品牌第一款男性娃娃——朋克博伊。
Apart from the toys, LOL Surprise also played around with the packaging.
除了娃娃，LOL惊喜还在包装上下了很大功夫。
In September 2017 they released the Big Surprise, a big sparkling plastic ball with the shape of a dome, containing 4 LOL dolls inside.
2017年9月，他们发布了“大惊喜”——一个闪闪发光的巨大塑料球，形状像圆顶，里面有4个LOL娃娃。
It took no time for the main shops to run out of them, and in websites such as Ebay they were sold for 10 times their price.
大商店很快就售罄了，而在易趣等网站上，它们的售价是原来的10倍。
After the Big Surprise, the Pearl Surprise was released, with a marine theme.
在“大惊喜”之后，以海洋为主题的“珍珠惊喜”发售了。
It has 6 surprise balls and a big shell with a LOL Doll and her Lil Sister of limited edition.
它包括6个惊喜球和1个装有LOL娃娃和限量版莉莉姐妹的大壳。
Apart from the dolls line, there are more than 30 lines of official merchandising, including board games, clothes, stationary and decoration.
除了娃娃系列，还有30多个官方商品系列，包括棋盘游戏、服装、文具和装饰。
The LOL Dolls were created by MGA Entertainment, a company from the US that already had some other successful dolls, such as the Bratz.
这些LOL娃娃是由美国的MGA娱乐公司创造的，它已经推出过贝兹娃娃等大火的娃娃。
The idea for the LOL Surprise came up after noticing the increase of Unboxing videos on Youtube.
LOL惊喜娃娃的推出就是因为看到油管上拆箱视频越来越多。
They thought about giving children a toy in which the unboxing itself was the experience of the game.
他们觉得在给孩子一个玩具的时候，拆箱本身也是游戏的体验。
The reception far exceeded their expectations.
效果远远超出他们的期望。
They started making them in April 2016, and they were released in December 2016, some weeks before Christmas.
他们于2016年4月开始制作，并于2016年12月圣诞节前几周发布。
They released a small campaign, a trial, with online advertising only.
他们发布了一个小的活动，一个试验，只有在线广告。
But the LOL Surprise became a total success, immediately.
但LOL惊喜娃娃立刻收获了巨大的成功。
In a couple of months, they made it to the top of the best-selling dolls in the US,
几个月后，该玩具就登上了美国最畅销娃娃的榜首，
to the top of the best-selling toys in the world, and they also got lots of awards.
还获得了全球最畅销玩具奖以及其他许多奖项。
According to experts, it's one of the first toys created specifically for the Youtube era,
据专家介绍，这是专为油管时代设计的首批玩具之一，
and its great appeal comes from the process of opening the package and revealing the mystery of what is inside.
而它的巨大吸引力来自于打开包装以及揭示奥秘的过程。
Kids feel like real unboxers making a video for Youtube.
孩子们打开玩具时，真的感觉自己就像是在给油管拍拆箱视频。
And also, all the accessories are collectible and interchangeable.
而且，所有的配件都是可以收藏和互换的。
The LOL Surprise fever has come to a point where the unboxing videos on Youtube have reached millions of visits.
LOL惊喜娃娃在油管上拆箱的视频已经达到了数百万的点击量。
And of course, so much success couldn't stay away from piracy.
当然，如此成功的LOL惊喜娃娃肯定会出现盗版。
There are so many imitations of LOL Surprise on the web that you can find hundreds of tutorials on how to tell them apart from the real ones.
网上有很多模仿LOL惊喜的娃娃，你可以找到上百个教程来教你如何把它们和真货区别开来。
The LOL Dolls are on their way to becoming one of those toys that mark an era.
LOL娃娃正在成为标志着一个时代的玩具之一。
Are you fans of LOL Surprise? Which is your favorite serie? Leave a comment and let us know!
你是LOL惊喜娃娃的粉丝吗？你最喜欢哪个系列？留下评论，让我们知道吧！
