I am the Greyjoy, Lord Reaper of Pyke, King of Salt and Rock, Son of the Sea Wind, and no man gives me a crown. I pay the iron price. I will take my crown, as Urron Redhand did five thousand years ago."
Lord Balon laughed. "Well, at the least you are no craven. No more than I'm a fool. Do you think I gather my ships to watch them rock at anchor? I mean to carve out a kingdom with fire and sword... but not from the west, and not at the bidding of King Robb the Boy. Casterly Rock is too strong, and Lord Tywin too cunning by half. Aye, we might take Lannisport, but we should never keep it. No. I hunger for a different plum... not so juicy sweet, to be sure, yet it hangs there ripe and undefended." Where? Theon might have asked, but by then he knew.