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BBC环球慢速英语 第428期:儿童糖尿病(2)

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Voice 2: The bright world of advertising! It successfully mixes a dream world with the real one - exciting the mind. Companies spend billions of dollars making advertisements to sell or ‘market' their products. They use pictures, songs, television, and radio! Good marketing makes the mind connect goodness with its product. The problem is that not all products are good - not all are healthy! Some experts believe that advertisements lead children to choose unhealthy food and drinks. People are concerned about children's health. Some companies like Coca Cola have taken steps to change their marketing and to support healthier ways of life. But are these changes enough? November the fourteenth is World Diabetes Day. In today's Spotlight we tell of the experts' concerns about advertising and children's health. We tell about the growing problem of diabetes in young people, and what we can do about it.

声音2:这是广告营造出的美好世界!它成功地将梦境和现实混合在了一起——令大脑兴奋。企业会花费数十亿美元做广告,以销售或营销他们的产品。他们会利用图片、歌曲、电视和广播来做广告!优秀的营销会使大脑相信那是优质产品。但问题是,不是所有产品都是优质的,也不是所有产品都是健康的!一些专家认为,广告会导致儿童选择不健康的食物和饮料。人们非常关注儿童的健康。可口可乐等公司已经开始采取措施改变营销方案,以支持更健康的生活方式。但是这些改变足够吗?11月14日是世界糖尿病日。今天的重点报道节目将讲述专家对广告和儿童健康的担心。我们将介绍年轻人患糖尿病这一日益严重的问题以及我们能采取哪些举措解决这一问题。

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重点单词   查看全部解释    
unhealthy [ʌn'helθi]

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adj. 不健康的,不卫生的,病态的,危险的

 
diabetes [.daiə'bi:ti:z]

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n. 糖尿病

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concerned [kən'sə:nd]

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adj. 担忧的,关心的

 

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