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At many schools, getting kids to pay attention to the morning announcements is nearly impossible.
在许多学校，让孩子们注意早晨的公告几乎是不可能的。
But at Coon Rapids High School in Coon Rapids, Minnesota, they are a can'tmiss part of the day.
但在明尼苏达州库恩拉皮兹的库恩拉皮兹高中，这些通告是一天不可错过的部分。
The rural school has managed to enlist a series of famous folks—professional athletes, singers, and television personalities—
这所乡村学校设法招募了一些著名的人物——职业运动员、歌手和电视名人——
in a noble project: recording short videos about the importance of kindness.
参与一个宏伟项目：录制关于善心的短视频。
The school's yearlong Kindness Matters campaign is led by special education teacher and designated "kindness coordinator"Jamie Weisz.
该校为期一年的爱心活动由特教教师、指定“爱心协调员”杰米·威兹主持。
Weisz is also a networker extraordinaire, and he has sweet-talked celebrities such as Tom Brady, Alex Trebek, and Robin Roberts into appearing in the school's announcements,
魏兹是一个善于交际的人，他还邀请了汤姆·布雷迪、亚历克斯·特雷贝克和罗宾·罗伯茨等甜言蜜语的名人来学校做宣传，
which are broadcast on the SMART Boards in each classroom.
宣传视频在每个教室的智能板上播放。
"The videos have been a huge hit with students and even staff,"Weisz says.
魏兹说：“这些视频在学生甚至工作人员中都大受欢迎。”
"I have had students come up to me to see if I can get a favorite actor or rapper to do a kindness message.”
“有学生来找我，问我能不能请一位最喜欢的演员或说唱歌手来做一件善事。"
But the videos are only one part of the campaign.
但这些视频只是宣传活动的一部分。
Students also participate in kindness contests, charity drives, and kindness-themed pep fests throughout the year.
学生们还会参加慈善比赛、慈善活动和以慈善为主题的动员大会。
"We need to challenge kids to make kindness a priority,"Principal Annette Ziegler told the Star Tribune.
校长安妮特·齐格勒在接受《明星论坛报》采访时说：“让孩子们做善事当为重中之重。”
