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Hey Gary, how's it going man? Good man how are you?
你好加里，你好吗，我很好您呢？
Good, so my name is Vincent. I run a company that's a two-choice voting platform, okay with photos, videos, music
不错，我是文森特，我成立了一家“第二选择投票平台”，都是与照片、视频和音乐有关的，
and the question that I have for you today is like we get some traction with like millennial kids and we've signed-up boy bands and so,
我的问题是，我们在千禧年孩子身上遇到了一些阻力，我们之前和许多男孩乐队签订了协议，
like the kids are taking over the platform and really using it and asking lots of questions about the you know, the band and stuff like that.
许多孩子充分利用了这一平台，而且还问了许多问题，问题都是与乐队等有关的。
The question I have is like how do we take a, how do we leverage the fans that are like on about this particular band
那么我的问题是我们如何，如何让这些粉丝从他们的身上转移开来，
and try to turn it into, you know them asking questions about the other stuff that's happening on the site.
将他们的精力分散到其它话题上面。
Does that make sense like? Yeah and I think the answer is you don't. What you're trying to do is say, oh we've all these users that ask about this boy band.
您能明白吗？ 我明白但我的答案是你不能，你是想问这些用户把所有精力都放在了男孩乐队身上。
If we can get them to ask questions about other things, we'll have a bigger network, right?
如果我们能让他们问一些其它话题的问题，那么我们的平台就会扩大对吗？
The problem is the more you try to force them to do something they don't want to do,
如果你强迫他们做一些他们不想做的事情，
the less likely they'll come back at all！And so what you need to do is create more parallel paths of interest
那么你很有可能会失去这些用户，所以我的建议是你建立更多与男孩乐队一样有趣的话题，
and replicate what happened with the boy band with the chef, with you know wine guy with an arc,
将“乐队现象”复制到其它话题上，比如厨师啊，红酒达人啊等等，
like you can't take a group that's interested in something and make them interested in other subject matter.
如果这类用户对某一类事物感兴趣，你是没法改变他们的。
They're not yours to make interest. They're borrowing you. Got it? They're not yours.
这些用户不是你的，你不能决定他们会对哪些事情感兴趣，他们是在“利用”你，明白吗？
Like I love when all my startups think that they're their users. They're not their users.
几乎所有的新企业都认为他们“拥有”用户，其实不是这样的。
They're, your product is theirs to borrow and so you have to respect them and so what you're doing is such a classic mistake in mentality of
他们借用了你的产品，你需要尊重他们，所以你从思想上犯了一个非常经典的错误，
OK we got this, now let's take this people and make it good for us by making them do other things
就是我们明白了，那么可以让他们为我们所用，让他们去做一些其它事情，
instead of making what they're there for, even better for them, so they stay longer.
而不是任其发展，这么做甚至对用户来说可能还是件好事，这样他们就不会离开了。
