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So you know I, I live in a different world than a lot of you who are probably watching this,
我的生活其实和许多正在观看节目的朋友不太一样，
because many of the people have actually watch this are very heavily into the Web 2.0 Internet business.
因为现在有许多人正在沉浸在“Web2.0”的商业模式中。
I actually am part of the old world of business right.
但我还是在传统的商业模式中摸爬滚打。
I deal in the wine and liquor business and deal with a lot of old-school advertisers and business people,
大家知道我做的是红酒和酒品牌，我和许多老传统的广告主和商人打交道，
executives and so I get my fair share of spending a lot of time with people in that 40 and over demo
再加上许多企业经理，我其实和40岁以上的人打交道的时间是比较多的，
and a lot of the talk right now is about how this transparent market things like Twitter and Quik and Facebook and Ustream
而现在我们讨论的是在这个透明的市场里，比如像“推特”“Quik”“脸书”“Ustream”这类软件，
are taking away our privacy and changing the game and what I want to talk about today is how
他们夺走了我们的隐私，完全改变了我们的运营模式，而我想讲的是，
technology has finally been like the steel chair that goodness needed to destroy and beat badness
技术成为了把扶手椅，好的东西可以打败，摧毁坏的东西，
and here's what I want to get to. In a world that's changing so quickly,
那么重点来了，在一个变化如此快的世界里，
the quick technology for example that I dealt with over this last weekend is mind-boggling.
就比如我上周看到的技术发展，其发展速度让我瞠目结舌。
In a world that's changing so quickly where everything is transparent where everything you do is captured with
在这样一个世界里，所有东西都变得非常透明，你的一举一动都会被
Flickr and YouTube and Twitter and Quik and Kai and things of that nature where every part of your movement is captured.
“Flickr”“YouTube”“推特”“Quik”“Kai”等等这之类的应用记录下来。
What's going to happen is that people that are good that are awesome that come from a heart are going to win
那么所有善良的人，所有正直的人都会赢得胜利，
and people that are bad that have horrible intentions are going to lose.
那些不怀好意，打坏主意的人一定会输。
Understand this, anything you do is going to be known. You're not gonna be able to have multiple personalities,
大家一定要明白，你的所作所为都将是透明的，你不可能有多重面具，
one for the chicks, one for business one for this. Ah it's over. You are who you are now in this world
在你女朋友面前一个样子，在做生意时又是另一个样子，你不可能再这样了，你是个什么样的人就是什么样的人，
and you need to understand that very quickly. Your personal brand now is completely exposed to the world 24/7.
你需要马上认识到这一点，你的个人标签每天都在人们的众目睽睽之下。
Everybody my friends is now the media and because of this the media is the great equalizer
所有你的朋友都成为了媒体，就是因为如此，它对所有事物平等对待，
and everything you do will be exposed and unraveled. So try to think very hard what you want to be to the world.
你干的所有事情都将大白于天下，所以在采取行动之前一定要想清楚。
