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Speaking of documentation, stripe.
说到文字设计的成功例子，不得不说Stripe网站
What's interesting about an API company is that there is no UX.
对于一个API公司来讲，没有什么用户体验
The UX is actually just documentation, right?
用户体验就是文档，对吧？
And there's opportunities even in documentation.
即使是文档
Sort of the enchant and amaze.
也有门道让用户惊叹
So one of the things that I love about them is their examples are wonderful.
我喜欢它的一个原因就是他们的示例非常棒
But if you're actually, like, sort of logging into the app,
你登陆进去以后
one of the things that is a super pain for most people,
对大多数人而言
when you're dealing with most people's APIs, is, like, grabbing your API credentials and keys.
比较头疼的一件事情就是API认证
And what Stripe does is it says oh, if you're logged into the app.
Stripe的做法是，登陆应用的时候
We automatically put your API credentials into the examples,
API认证自动的关联到例子中
so you only have to copy paste once when trying to learn their API.
在使用其API的时候，只需要复制粘贴一次就可以
When Wufoo wanted to launch the third version of our API
当Wufoo更新到第三代的时候
we realized like, Okay, that finally this is good enough that we want people to sort of build on top of it.
我们觉得，Wufoo已经比较完善了用户可以利用Wufoo制作产品了
We were trying to figure out, like, how do we launch this out to the world,
我们思考如何进一步扩大Wufoo知名度，让更多人使用
that sort of has our personality behind it.
让Wufoo变得与众不同
Because a lot of people, they usually do things like a programming API contest, and they give out iPads and iPhones.
以前会有很多类似于编程比赛这样的活动用iPad或iPhone做奖品吸引参赛者
And it makes you look like everyone else.
我们想弄得特别一点
And so, in our company one weird value to have it's a quirk of us, is that the co-founders are big medieval nuts.
恰好呢我们这帮人都是中世纪迷
And we take everyone out to Medieval Times every single year,
每年，公司创建纪念日的时候
on the anniversary of the founding of the company.
都会举办和中世纪有关的活动
And so, we said we have to do something in that flavor.
因此，我们觉得可以搞一个相关的活动
And so we contacted the guys at armor.com, we said can you forward us a custom battle-ax.
我们联系了armor.com希望他们能帮我们打造一把中世纪战斧
And what we said was if you win our programming contest you would win one.
然后发布公告，如果参赛者赢了我们的编程比赛那么就可以赢得中世纪的战斧
The result is like people wanted to talk about this.
这个消息一发布，人们就纷纷议论
It's something that people wanted to work on cuz they wanted to be able to say it like I'm programming. For a weapon.
很多人都想参加比赛因为他们很想为了战斧"而战"
