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My sort of server, and back end services is as easy as sort of dragging up and down, different sort of nobs and levers.
选择你所需类型的服务非常的简单你只需要拖动这些按钮
It's gonna be beautifully used, and it looks fairly easy to scale.
界面非常漂亮，缩放简单
Since we're in a room full of computer science people, I think you'll appreciate this. This is Chocolat.
大家都是学习计算机的人大家都会懂的，这是Chocolat的界面
This is a code editor, and they only have one call to action.
一个代码编辑器，它家有个杀手锏
When the time limit is up, they say,
当试用期过了以后
everything in terms of all the pieces are exactly the same
界面里其他的东西都没有变化
except we change the font. To comic sans.
但是字体变成了，comic sans
And what they're basically saying is like hey we know who our users are, who our real customers are.
他们想要表达的意思是我们知道我们的用户是什么样的人
They're gonna be the people who care about this.
他们肯定不愿意看到漫画字体，肯定会购买的
This is Hurl, this is a website for checking http requests,
这是Hurl的界面，这是检测http请求的网站
and sometimes the places where you get errors are opportunities for first moments,
如果网页出错了，可能因祸得福404错误时
you had a four of four this is what you get it,
会出现这样可爱的画面
when we need help oftentimes what we do is where we create like really beautiful mark, marketing materials.
当我们需要提升产品的时候通常我们会把宣传资料做得很漂亮
But when you actually need, like, documentation we sort of like skimp out on sort of design features.
但是，如果我们的产品属于文档类型的我们通常会忽略了个性的产品设计
And this is a point that, like, you see happen over and over again.
这种现象很常见
A company that gets this right is MailChimp.
在这方面做得比较好的企业是Mailchimp
And what they did was they redesigned all of their help guides so that they looked like magazine covers.
他们把所有的产品索引重新进行了设计看起来就像是杂志封面一样
And overnight, basically, readership goes up on all these features.
一夜之间，用户量激增
And customer support for these things that sort of help people optimize emails goes down.
并且，用户自助使用率提高了客服的使用量大大减少
