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And then the second thing you need to be thinking about is.
要考虑的第二点
How can you create great triggered marketing campaigns?
举办什么样的推广活动呢？
So, when someone creates their first, cross border trade transaction was one of the best email campaigns,
eBay首次开通跨境交易是最好的一次推广活动
I was ever part of at eBay in terms of click-through rates.It was awesome.
点击率非常高。非常棒
Because it was really timely, really in context the right thing to do for the user.
因为这个活动顺应了天时地利人和
So I'd say, make sure you have deliverability.
要有推广策略
Most important thing.
这是最重要的事
Focus on notifications and trigger based email, SMS, and push notifications beyond that.
专注于消息推送使用邮件，短信和推送通知等途径，不限于此
So, I think we're out of time.
快下课了
There's one thing I wanted to finish with which is.
我最后讲一点
And if you guys have any questions, I guess, like, you can reach me and if I get spammed, I just won't reply.
如果你们有问题，欢迎联系我但如果邮件进入垃圾箱，我就没办法了
We have great spam filters, no, my only favorite quotes is from General Patton,
我们有很好的过滤机制我最爱的名言是，巴顿将军的一句话
and it's so cliche it's crazy but it's awesome.
被大家说烂了，很疯狂，却很棒
A good plan, violently executed today is better "
今日认真执行的好计划
than a perfect plan tomorrow and one of the things that Chamath instilled in us.
胜于明日的完美计划"Chamath灌输给我们的一点是
And Harvey still instills in us and Mark instills across the whole of Facebook is this move fast and don't be afraid to break stuff.
Harvey灌输给我们的是Mark灌输给整个Facebook的是：行动迅速，不要害怕打破常规
If you can run more experiments than the next guy,
如果你能比别人多做一些实验
if you can be hungry for growth.
如果你对增长更加渴望
If you fight and die for every extra user.
如果你为增加用户奋战到底
And you stay up late at night to get those extra users
你夙兴夜寐地增加用户
to run those experiments to get the data and do it over and over and over again.
做实验，得数据反反复复地做
You will grow faster.
终会快速增长
Mark said he thinks we won 'cause we wanted it more, and I really believe that.
Mark说，我们之所以能成功是因为我们对成功更渴望，我赞同这点
We just worked really hard.
我们工作非常努力
It's not like we're crazy smart, or we've all done these crazy things before.
我们并非智商超群我们没有丰富的经验
We just worked really, really hard, and we executed fast.
我们只是努力工作，快速执行
And I strongly encourage you to do that. Growth is optional. Thank you.
我强烈建议大家也这么干，选择权在你手里，谢谢
