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Then you need to distribute that love inside your site, by internally linking effectively. And when I joined Facebook.
之后你也要把自己网站的各个页面也相互链接使各个网页都能追溯到权威网站，在我加入之前
We'd launched SEO in September 2007, which was before I joined.
Facebook在07年9月就开始做SEO相关事宜
I joined November 2007.
我是07年11月加入Facebook的
And we'd launched it, and we were getting no traffic from the pages we'd launched, public user profiles.
这个项目开始时做了SEO的网页并没有吸引多少流量
So, when I went in and looked at it.
我去看了一下发现
The only way you could get to any public user profile was to click on the footer of the page, for the about link.
找到这些页面的唯一方式是点击网页下面，页脚中的"关于"链接
Then click on one of the blog articles, then click on one of the authors,
点击其中一个博客文章点击其中一个作者
and then spider out through their friends to get to all their friends.
通过他们的朋友进而找出所有的朋友
Turns out that, Google was like they buried these papers,
结果就是，谷歌认为网站把这些页面埋藏的很深
they're not very valuable, and we're not going to rank them.
它们应该没什么价值，我们也不用对它们进行排名
We made one change.
我们做了一点改变
We added a directory so that Google could quickly get to every page on the site.
加了一个目录页这样谷歌就能快速找到我们网站的所有页面
And we 100xed SEO traffic.
通过SEO我们的流量提高了100倍
Very, very simple change drove a lot of upside about distributing the link love internally.
只是做了这样一个很小的内部链接改变会带来翻天覆地的变化
And then the last thing is there's a bunch of table stakes stuff,
最后还有些东西来不及讲了
HML Sitemaps, making sure you have the right headers,
HML网站地图，以及给你的网站起个好名字
it's all covered really well online for what you wanna do.
这些内容都在网上，你们可以回去自己看
I'm gonna stop now and make sure, cuz we have a few questions,
我就讲到这了，因为还有些问题要回答
but, what other questions are there? Go for it.
谁还有问题？请讲
We're going to email actually,.
想继续听一下电子邮件方面的内容
Let's go into email. Okay great.
好，我们再讲下电子邮件
Email Email is dead for people under 25 in my opinion.
我认为邮件在25岁以下人群中如死水
Right? Young people don't use email.
年轻人不怎么用邮箱
They use WhatsApp, they use SMS, they use Snapchat, they use Facebook.
他们用WhatsApp SMS Snapchat和Facebook
They don't use email.
他们不用邮箱
If you're targeting an older audience, email is, pretty successful.
如果目标人群是年长者，邮件挺好的
Email still works for distribution,
总体而言，邮件的效果还是不错的
but realistically, email is not that great for teenagers,
但是实际上，邮件不适合青少年
especially, and even people at university.
以及大学生
