评论
打印
Building an incredible product is definitely optimizing for the people who use your product the most.
创建极好的产品要根据活跃用户的需求进行优化
But driving growth, people who are already using your product all the time, are not the ones you have to worry about.
但是，涉及到增长就不用担心那些一直用你们产品的客户了
So, in this Danny Ferrante video there's also this link from the lecture page,
我ppt上有个链接是Danny Ferrante的视频
there's also talk about our growth accounting framework that we use to think about for growth.
他讲了我们在增长上需要考虑的增长核算框架
And we looked at new users, resurrected users, people who weren't on Facebook for 30 days and came back, and churned users.
我们考虑，新用户，失而复得的用户也就是那些30天没登陆，之后又登陆的用户还有冒泡党
And the resurrected and churn numbers for pretty much every product I've ever seen, dominate the new user account.
我见过的所有产品都面临这种情况，当增长到一定的点时例如几年后
Once you reach a sensible point of growth, a couple of years, and whatever.
失而复得的用户和潜水党占了新用户中大多数
And all those users who were churning and resurrecting, had low friend counts.
失而复得的用户和潜水党他们有很少的好友
And didn't find their friends, and so weren't connected to the great stuff that was going on,on Facebook.
找不到朋友漠不关心Facebook上的好玩意
And so the number one thing we needed to focus on was getting them to those ten friends, getting them to the whatever number of friends they needed.
对于这些用户而言，首要任务是为他们找到朋友，为他们找到一定数目的朋友
So think about the user on the margin, don't think about where yourself when you're thinking about growth.
在增长过程中需要照顾的是边缘用户
So, operating for growth, what you really need to think about is, what is the north star of your company.
增长的实施过程中你需要考虑的是，你们公司的北极星是什么
What is the one metric where, if everyone in the company is thinking about it and driving their product was that metric and
你们公司的准则是什么，你们公司的每个人关心的是这个准则产品朝这个准则方向完善
their actions towards moving that metric up, you know in the long run your company will be successful.
一切努力为此奋斗长此以往，你的公司一定会成功
And by the way, they're probably all correlated to each other so it's fine to pick almost any metric.
顺便提一下很可能一些东西是交织在一起的所以，任选一种准则都是可以的
Whichever one is like the deepest, like, that you feel the best about, that aligns with like your mission and your values, probably go for that one.
你要选最迫切的那种准则你的使命，你的价值观都是与其相通的
