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创业与企业发展(视频+MP3+中英字幕) 第112期:考虑风险

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When you have design thinking methodology in a start-up thinking,

当成立一个公司并设计公司路线的时候
which is used to mitigate risk by not creating things that people don't want.
我们通常避免创造人们不想要的东西来降低风险
But I think young innovators have inspiration create complex systems that last's through time.
但我认为年轻的发明者有灵感去建立复杂的系统
Could you repeat the question?
你能重复一下问题吗?
Yeah. So the question is what do I think about lean start-up's,
好的,问题是对精益创业有什么看法?
iterative thinking, where you get feedback from people, versus complexity that may not work.
就是先建立简单系统,从用户那得到反馈,不断改进,而不是建立一个复杂的系统
So, I am personally quite skeptical of all the lean start-up methodology.
我个人对此是相当怀疑的
I think the really great companies did something that was, sort of.
我认为那些伟大的公司
Somewhat more of a quantum improvement that really differentiated them from everybody else.
都做到了巨大的改变,以此和其他人区别开来

创业与企业发展

They typically did not do massive, you know, customer surveys.

他们通常不会做大量的用户调查
The people who ran these companies sometimes, not always, suffer from mild forms of Aspberger's,
经营这些公司的人有时会有轻微的亚斯伯格症
so they were not actually that influenced, not that easily deterred by what other people thought or told them to do.
不容易受别人影响,不会被别人的想法或说法所阻止
So I do think we're way too focused on iteration as a modality,
因此精益创业过多的关注于形式上的重复
and not enough on trying to have a virtual esp link with the public and figuring it out ourselves.
而没有通过和公众建立沟通来验证实际效果
I would say that, the risk question is always a very tricky one because there are, you know?
风险问题也是精益创业需要面对的一个棘手问题
They're, they're, it's not, it's often.
因为通常来说
I think it's often the case that you don't have enough time to really mitigate risk.
你并没有足够的时间来减轻风险
If, if you're gonna take enough time to figure out what people want.
如果你用足够的时间来了解客户需要什么
You often will have missed the boat by then.
那你已经错失机会了
And, and then, of course, there's always the risk of, of doing something that's, that's not that, significant or meaningful.
当然,如果为不重要的事情投入太多精力这也算是一种风险
So, you know? You could say a track in law school is a low risk track from one perspective,
可能从某种角度来说去法学院念书没什么风险
it may still be a very high risk track in the sense that maybe your not,
但从另外一个角度来看风险又很高
have a high risk of not doing something meaningful with your life.
因为这样可能你一辈子都没什么突破了
So, we have to think about risk in these, very complicated way.
因此我们要从各方面综合考虑风险
I think risk is for a very complicated concept.
因为风险是一个很复杂的概念

重点单词   查看全部解释    
mitigate ['miti.geit]

想一想再看

vt. 镇静,缓和,减轻

联想记忆
massive ['mæsiv]

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adj. 巨大的,大规模的,大量的,大范围的

 
skeptical ['skeptikəl]

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adj. 怀疑的

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improvement [im'pru:vmənt]

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n. 改进,改善

 
mild [maild]

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adj. 温和的,柔和的

 
track [træk]

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n. 小路,跑道,踪迹,轨道,乐曲
v. 跟踪

 
concept ['kɔnsept]

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n. 概念,观念

 
inspiration [.inspə'reiʃən]

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n. 灵感,吸入,鼓舞人心(的东西)

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methodology [.meθə'dɔlədʒi]

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n. 一套方法,方法学

 
perspective [pə'spektiv]

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n. 远景,看法,透视
adj. 透视的

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