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You know, it could be 25 for 25, it could be ten for zero, it could many of these things.
也可以是各返25美元，或者是只返给邀请者10美元，这些方法都可以
And lastly it's when the, when your friend clicks on the link,
最后一点，如果用户的朋友点开了推荐的链接
on your referral link, when they come back to the site,
访问你们网站时
it's very important to really optimize that conversion flow of how they're going to sign up.
很重要一点是，要优化此类访问者的注册流程
And so sometimes you need to just sell them in a different manner,
有时针对此类用户的营销，要变通一下
or upsell that their friend has suggested they use this and so on and so forth.
或是告诉他们，他们的朋友推荐他们使用，等等方式
So, all these combined, you need to really play around with these on different dimensions
将这些方法结合在一起，何种方法用的多，何种方法用的少
and come up with a good referral program.
比例合适的话，就是最适合的推荐机制了
And, lastly, it's paid growth, so, examples of paid growth is this right here.
最后，给大家讲一下付费增长模式。我列举了一些例子
And these are the most obvious ones, but I'm sure you guys can think of more.
这些例子比较简单，你们肯定能想到很多这样的案例
And paid growth is basically, you happen to have money, you can spend.
付费增长模式是说，你的资金量比较充足
You might have credit cards, whatever, but you can spend something to get users.
比如说有信用卡之类的，你可以花钱买到用户
So, the correct way to think about pay to growth is that, okay you're going to put money.
正确的付费增长模式应当是这样的，你投入了资金
You're gonna risk putting money out there, what are you gonna get in return?
这种投资是有风险的，你能得到何种回报呢？
The simple way to think about it is, is your CLV, your customer lifetime, the amount of money,
最简单的计算方法就是CLV，涉及客户生命周期，投入的资金
the net revenue, the amount of money that people, that your customer returns back to you, is it more than your CAC?
净收入，看客户的回报值是否大于CAC
And your CAC is an abbreviation for customer acquisition cost.
CAC是客户获取成本的缩写
