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So you have all these ideas in your head now,
现在你已经明确了
you kind of know what the core customer base you want to go after is.
目标客户群体
And you know like everything about the industry, what do you do next?
你也了解了这个行业的情况，那么接下来应该做什么了呢？
So you start building your products.
你要开始创建你的产品了
And you know, the common phrase
流行的观点是
that most people use these days is you should build a minimum viable,
现在我们应该推出最简单最具有可行性的产品
the MVP, minimum viable product.
也就是MVP
And I know I'm viable because I think a lot of people skip that part,
很多人忽略了可行性
and they just go out with a feature
他们只是推出一种功能很简单的产品
and then the whole user experience in the very beginning like is flat.
这种产品用户体验很不好，所以我强调“可行性”
So the minimum viable product pretty much means you know,
因此，最简单最具有可行性的产品
what is the smallest feature set that
意味着，要用最简单的功能
you should build to solve the problem that you're trying to solve.
解决我们要解决的问题
And I think if you go through the whole storyboard experience,
像我刚才告诉大家的那样，在推出产品之前
you can kind of figure that very quickly.
把这个流程在脑海中想一遍，这样就会好很多
But again you have to be talking to users right, potential users,
但是，你还是需要和潜在的客户群体进行交流
you have to be seeing what exists out there already
了解已经目前存在的问题
and what you should be building to solve their immediate needs.
这样就可以定位出我们可以为他们解决什么难题
And the second thing is, before you put in things in front of a user
另外，在推出产品之前
you should really have your simple product positioning down.
你应当有明确的产品定位
And what I mean by that is that you know,
我的意思是说
you should be able to go to you know a person,
你应当用简单明了的
and you should be able to say, hey you know this does x, y, and z within a sentence.
最好是一句话来定位你的产品
And so for example you know, at Homejoy we started off with something actually super complicated.
举个例子，定位Homejoy的时候，我用了非常复杂的定位
We're like we're an online platform for home services
“我们是一家网上的家政服务平台
We started with cleaning and you can choose you know, blah,
我们为您提供清洁服务……”非常复杂
and it just went off for paragraphs and paragraphs.
用了大量的篇幅来描述
We were present and we want to you know potential users to come onto our platform.
我们通过阐述产品定位让客户了解我们
They just get kinda get bored after that first few sentences.
但是客户听了前几句便觉得很无聊了
And so what we found out was that we really need this one liner,
我们觉得应该用简练的话
the one liner is very important an it kinda describes the functional benefit of what you do,
来定位我们的产品，描述产品的优势是什么
you know, in the future when your trying to build a brand you should,
如果你们要建立一个品牌的话
you know, be able to describe, you know what are emotional benefits and stuff like that.
你要描述你推出的产品的优势
But, you're starting with new users, you really need to tell them what they're gonna get out of it.
你会面对新客户，你要用简洁的话语表达出来
So we simply, after we changed our positioning to get your place clean for
后来，我们用简洁的话语对产品重新进行定位
$20 an hour, then everyone got it,
“20美元一小时，你的房间就会洁净如新”
and we're able to get you know users to, users in the door that way.
通过这种方式，客户秒懂了我们的产品，我们也赢得了客户
