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Which is, you know, I have this really great idea.
例如，我想到了一个不错的方案
I don't wanna tell anyone about it.
但是我还不想告诉别人
I'm gonna build, build, build, build.
我一个人埋头苦干，把产品做出来
I'm gonna be telling one or two people and then I'm gonna launch it on,
我只告诉了一两个人，然后我把产品通过
you know, I'm gonna launch it on TechCrunch or some,
TechCrunch这样的平台发布出来
somewhere like that, then I'm gonna get lots of users.
我就会得到很多的客户
But what really happens is
但是这种做法，是不成功的
because you did not get a lot of that feedback and stuff like that,
因为这种方式不会得到很多的反馈
you know maybe you get a lot of people to your site,
可能会有不少人去访问你的网站
but no one sticks around because you didn't get that initial user feedback.
但是这些客户的忠诚度很低，因为你没有建立最基本的反馈制度
And then, you know, if you,
接下来
you know, if lucky enough you have some money in the bank
如果你够幸运，资金充足的话
you might go buy some users but sort of,
你可以去“购买客户资源”
it just whittles out over time and you just give up.
但是钱总有用完的一天，这样一来你就得放弃了
This is sort of a vicious cycle and you know,
这有点类似于恶性循环
I actually did this once, and I did this while I was in YC, and that was you know like,
在YC工作的时候，我有过这样的失误，我连一款产品都没有发布过
when I went through YC I didn't even launch a product,
我从没有在TechCrunch上发布过产品
like I didn't even launch in TechCrunch which is a thing you should definitely do.
我建议大家应该好好利用TechCrunch这个平台，通过这个平台发布你们的产品
And so you don't want to ever get into that cycle
大家不要进入上述的恶性循环
because you'll just end up with nothing good.
因为那样通常会以失败告终
So, the next thing is you know, you have an idea and
接下来，我要和大家分享的是
you should really think about what the idea is really solving.
一旦你有了一个创意，你应该认真考虑一下
Like what is the actual problem?
这个创意所要解决的问题是什么？
And so their problem statements you should be able to describe it in one sentence.
你应该用一句话来表述你所要解决的问题
And then you should think, how does that problem relate to me?
然后你应该思考，这个问题和我有何联系？
Am I really passionate about that problem?
我是否非常关注这个问题
And then you should think, okay, it's a problem I have, is it a problem that other people have?
然后你应该考虑，这个问题对我来说是问题，那么它是否也困扰着其他人呢？
And sort of verify that by, you know, just going out and talking to people.
为了确认这个问题，你可以和周围的朋友交流一下
One of the biggest mistakes I've made is you know,
以前我犯过一个非常严重的错误
we started, my co-founder and I, who is also my brother,
我曾经和我的合伙人一起，也就是我的兄弟，在2009、2010年前后
he and I started a company called Pathjoy in 2009, 2010.
建立了一个公司——Pathjoy
And our goal was basically to you know,
我们的目标是
we had two goals in mind one is to create a company that made people really happy,
我们有两个目标，让他人感到幸福
and create a company that was very, very impactful,
以及创建一个非常有影响力的公司
so a good proxy for that is to just create a huge, big company.
这可以通过创建一个大公司来实现
And so we thought, okay, here's sort of what we're gonna solve is you know,
我们认为，我们需要解决的问题是
make people happier,
让人们的幸福指数得到提升
and we first went to the notion of who are the people that made people happy?
首先我们想到的问题是哪些人会让我们变得更加幸福呢？
And you know, we came up with life coaches and therapists.
然后我们想到了人生导师和理疗师
So it seemed kind of obvious to just create a platform for life coaches and therapists.
这样考虑了之后，我们好像只需要为人生导师和理疗师建立一个平台即可
And what happened as a result though was that you know,
但是这样做的结果是
when we started using the product ourselves we,
当我们自己接受人生导师和理疗师的指导时
you know, we're not cynical people by any means,
我们发现我们没有那么愤世嫉俗
but life coaches and therapists are just not people we would use ourselves.
我们不需要人生导师和理疗师对我们进行指导
It was sort of useless to us.
这对我们不起作用
And so, it wasn't even a problem we had,
因此，这不是我们自身所面临的问题
and certainly wasn't something we were super passionate about building out.
因此我们也没有那么高的热情去解决这个问题
Yet we spent, you know, almost a year trying to do this.
但是，为此我们几乎耗费了一年的时间来运作
And so, if you just start, you know, from tegel zero,
因此，在你们开始创业之前，在准备制造产品之前
just like think about this before you even build any product.
想一下我刚才所说的问题
I think you can save yourself a lot of headache down the road from doing something you don't wanna do.
那么你就会少走弯路
So, say you have a problem and you're able to state it.
假设你现在已有了一个亟待解决的问题，并能明确表述出来
Where do you start?
那么应该从何处着手开始呢？
