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本集视频通过美国投资公司YCombinator总裁山姆·奥特曼和企业家达斯汀·莫斯科维茨讲述创业的原因和创业成功的四个重要因素，帮助观者对于创业形成初步的理解，对自己的情况有专业准确的分析和判断。
n. 促进者，发起人，催化剂，促进剂，启动区
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- The founders of these companies do things like sales and customer support themselves in the early days.
- 在创业初期，不管是销售还是客户服务，创业者们都是亲力亲为的
- It's critical to get this loop embedded in the culture.
- 必须把用户反馈这一环嵌入到企业文化中
- In fact, the specific problem that we always see with Stanford startups for some reason is that
- 一般来说，斯坦福的创业者们碰到最多的问题
- the students try and hire sales and customer support people right away
- 就是学生们一开始就雇人做销售和客户支持
- And you've gotta do this yourself.
- 开始时，这些事情最好是创业者自己来做
- It's the only way.
- 必须亲力亲为
- You really need to use metrics to keep yourself honest on this.
- 你需要用一些指标来衡量公司的发展
- It really is true that the company will build whatever the CEO decides to measure.
- 毕竟总裁怎么来衡量，公司就会怎么来发展
- If you're building an internet service, ignore things like total registrations.
- 如果你是做网络服务的，你就不用管总注册人数了
- Don't talk about them.
- 这些你不用考虑
- Don't let anyone in the company talk about them.
- 公司员工也不必关心这个
- And look at growth in active users, activity levels, cohort retention, revenue, net promoter scores.
- 你要关注的就是活跃用户数量，活跃等级，用户保有率，收益，净推荐值
- These things that matter.
- 这些才是你要关注的量
- And then be brutally honest if they aren't going in the right direction.
- 如果这些指标发展方向不对，必须坦诚面对
- Startups live on growth.
- 新公司依赖于快速发展
- It's the indicator of a great product.
- 有好产品的，才能快速发展
- So this about wraps up the overview on building a great product.
- 以上是开发好产品的内容
- I wanna emphasize again, that if you don't get this right,
- 我要强调一下，如果这点做不好
- nothing else we talk about in the class will matter.
- 课程里其他讲的内容都是白费力气
- You can basically ignore everything else that we talked about until this is working well.
- 只有开发出了好产品，你再去认真考虑其他内容
- On the positive side, this is one of the most fun parts of building a startup.
- 往好的方面想，开发产品是创业时比较有意思的部分
- So I'm gonna pause here,
- 今天我就讲到这里
- I'll pick back up with the rest of this on Thursday
- 剩下的内容，周四我再接着讲
- and now we're gonna have Dustin talk about why you should start a startup.
- 接下来由达斯汀给大家介绍为什么要创业
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