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Another piece of advice to make something that users love is to start with something simple.
还有一点，就是从简单入手
It's much, much easier to make a great product if you have something simple.
如果理念够简单，开发一个好产品是很简单的
Even if your eventual plans are super complex, and hopefully they are,
可能你最初的构想非常复杂
you can almost always start with a smaller subset of the problem than whatever you think is the smallest.
你最好还是从更小处入手
And it's hard to build a great product.
要开发好产品确实不容易
So you wanna start with as little surface area as possible.
所以开始的着手点一定要小
Think about the really successful companies and what they started with.
我们可以想一下一些非常成功的公司案例和他们开始的产品
Think about products that you really love.
想一下大家自己喜爱的产品
They're generally incredibly simple to use and especially to get started using.
一般都是使用简单，尤其是对新手来说
The first version of Facebook was almost comically simple.
比方说最开始的脸书就非常简单
The first version of Google was just an ugly webpage
第一版谷歌网页
with a textbox and two buttons
简单到就只有一个文本框和两个按钮
but it returned the best results, and that's why users loved it.
它会返回最佳搜索结果，这也是用户钟爱它的原因
The iPhone is far simpler to use than any smartphone that ever came before it
而相较于市场上更早的智能手机，苹果手机使用起来要更为简单
and it was the first one that people really loved.
可以说是第一款广受消费者喜爱的智能手机
Another reason that simple is good,
之所以说简单更好
is because it forces you to do one thing extremely well.
是因为这样可以督促你在这个点上做到极致
And you have to do that to make something that people love.
只有这样，人们才会钟爱你的产品
The word fanatical comes up again and again
当大家听创业家演讲
when you listen to successful founders talk about how they think about their product.
讲他们对于产品的构想时会不止一次听到“热情”这个词
Founders talk about being fanatical in the way they care about the quality of the small details.
创业家的热情在于对产品每个小细节的执着
Fanatical in getting the copy that they use to explain the product just right
成功的创业者们对于产品诠释
and fanatical in the way they think about customer support.
对于客户服务都是非常用心的
In fact, one thing that correlates into success among the YC companies is the founders
实际上，总结一下YC投资成功的公司经验
that hook up pager duty to their ticketing system,
很多创业者都把订单系统和通知软件绑定
so that even if the user emails in the middle of the night when the founders are asleep.
这样如果客户在半夜发邮件过来，即使创业者正在睡觉
They still get a response within an hour.
也能保证在一小时内给客户答复
Companies actually do this in the early days.
在创业初期，很多公司都是这样做的
These founders feel physical pain when the product sucks.
所以如果产品质量出现问题，创业者就要头痛了
And they wanna wake up and fix it.
他们可能需要半夜起来给客户解决问题
They don't ship crap.
给消费者用不过关的产品是不可以的
And if they do they fix it very, very quickly.
就算开始时产品不尽人意，也要快速完善起来
And it definitely takes some level of fanaticism to build a great product.
这样来看，开发好产品是需要极高的创业热情的
