Tim Baxter may not have the name recognition of Tim Cook, but at times, the president of Samsung Electronics America has a similar job.

Baxter has just introduced the newest goods from the technology giant like the new Family Hub Fridge featuring Internet connection, cameras to watch the food and a massive 21-inch screen that can do everything from stream TV to help you order groceries.

He also introduced rose gold and platinum options for Samsung's Gear S2 smartwatch, and a UHD Blu-Ray player.

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