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Step by Step 3000 第3册 Unit3:Business jargon(1)

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Part 4. Business jargon.
Keywords.

short-cuts, jargon, language shorthand, overuse.
Vocabulary.

short-cut, jargon, shorthand, overuse, stakeholder, baffle, fall foul, Investors in People.
A. Listen to a news report on how managers overuse business language.While listening, complete the following statements.
Most people like using short-cuts.
We all usually want to get from A to B as quickly as possible.
And when we want to get our message across to people with the same jobs as us, we often use jargon.
It's a kind of short-cut that helps us communicate without wasting time.
Jargon is simply a kind of language shorthand that lets us say what we mean quickly. Or is it?
In the business world, you might expect to hear or use a lot of jargon.
However, a report just out in Britain claims that most managers overuse business jargon and that this has a negative effect on how staff feel.
Investors in People, a public body whose main stakeholder is the department for education and skills says that using terms like blue-sky thinking rather than saying more plainly "imagine new or different ways of doing things baffles employees and widens the gap between managers and staff".
Most employees in Britain, according to the survey, have a low opinion of colleagues who use management jargon.
Over a third of those surveyed think it shows a lack of confidence.
And almost one in five think people who use it are untrustworthy or trying to cover something up.
Some of the most overused business expressions that fall foul those surveyed and their most straightforward explanations were:
get our ducks in a row (have everything arranged efficiently),
brain dump (tell everything you know about a particular subject)
and think outside the box (be creative in how you think about problems).
Peter Russian from Investors in People said that an effective boss is one who can communicate in a way which everyone can easily understand, not one who uses a lot of management jargon.
So now that you've got the helicopter view (just an overview of business jargon),
it's time to give you a heads-up (a warning), not to overuse these management speak, but that's a real no-brainer (that's simple), isn't it?

重点单词   查看全部解释    
understand [.ʌndə'stænd]

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vt. 理解,懂,听说,获悉,将 ... 理解为,认为<

 
communicate [kə'mju:nikeit]

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v. 交流,传达,沟通

联想记忆
untrustworthy

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adj. 靠不住的;不能信赖的

 
particular [pə'tikjulə]

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adj. 特殊的,特别的,特定的,挑剔的
n.

联想记忆
effective [i'fektiv]

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adj. 有效的,有影响的

联想记忆
row [rəu,rau]

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n. 排,船游,吵闹
vt. 划船,成排

 
jargon ['dʒɑ:gən]

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n. 行话
vi. 说行话

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negative ['negətiv]

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adj. 否定的,负的,消极的
n. 底片,负

联想记忆
survey [sə:'vei]

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v. 调查,检查,测量,勘定,纵览,环视
n.

 
efficiently [i'fiʃəntli]

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adv. 有效地

 

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