据华尔街日报报道,年轻家长对"潮童"和"萌娃"的追捧带动中国婴童经济迅速增长, 而购物中心则纷纷加大儿童业态的比重来拉动商场销售.

The Wall Street Journal: The children's market is growing rapidly in China as young parents seek to make their kids look fashionable and cute and shopping malls are looking to boost sales by expanding commercial activities targeting children.

According to Chen Yanfei, research department director of Cushman@Wakefield, the rise of kid's fashion is due to the relaxing of the family planning policy and the popularity of parenting TV shows such as "Dad, where are we going".

Chen says young parents are more edgy in consumption, and like to make their children reflect of their tastes.