广告意义:
在饮食文化如此发达的中国,咖啡虽为外来物,但是咖啡店在中国也可以说是随处可见,但是台湾的Let's Cafe做到了标新立异,贴合消费者的心理,特别是年轻人喜欢新鲜有趣的事物的取向,真正达到了独一无二!我只想说,不一定要完美,但是我们一定要做那个独一无二的自己!
词组点拨:
1.「开始、踢开」- Kick Off
We "kicked it off" in our most popular stores.
我们从最热闹的店家开始。
2.「热门话题」- Talk Of The Town
Our consumers shared their various creations with their friends, and it became the "talk of the town" in social media and in the press.
我们的顾客们与朋友分享他们不同的创作,而它成了社交媒体和新闻的热门话题。
3.「赶上、改善、普及」- Gain Ground
And that was how Let's Café "gained ground" against the traditional coffee chains, and won over the hearts of Taiwanese coffee drinkers.
那就是Let's Café如何迎头赶上传统的咖啡连锁店,并虏获了台湾咖啡饮用者的心。