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欧美创意广告(视频+文本+讲解):台湾Let's Cafe 广告 爱你爱到喝掉你

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Let's Cafe is a coffee chain in Taiwan with over two thousand stores. The problem is: it's not really a store, more like a kiosk in the Family Mart convenience store, providing fast but good coffee to consumers.

Let's Cafe是在台湾拥有超过两千间店面的咖啡连锁店。问题是:它其实不是一间店,比较像是在全家便利商店里的咖啡亭,提供消费者快速却好喝的咖啡。
The Challenge: How can Let's Cafe offer a better cafe experience against bigger, more established chains with proper stores?
挑战:Let's Cafe能够如何提供更好的咖啡体验,以抗衡较大型、更具规模、有体面店铺的连锁店?

台湾咖啡.png

The Solution: Offer our consumers something extra that even big coffee chains can't—a latte art customization that's ridiculously unique and fun.

解决方法:提供我们的消费者一些甚至连大型咖啡连锁店都无法提供的特别玩意──特殊又好玩到不行的拉花艺术客制化。
We kicked it off in our most popular stores. All consumers have to do is upload an image from their mobile to this machine. And, voila!
我们从最热闹的店家开始。顾客要做的一切只有从手机上传照片到这台机器。然后,你看!
The image gets sprinkled onto their latte forming the ultimate latte art. Our consumers shared their various creations with their friends, and it became the talk of the town in social media and in the press.
图像喷在拿铁上,形成了终极的拉花艺术。我们的顾客们与朋友分享他们不同的创作,而它成了社交媒体和新闻的热门话题。
By owning latte art, the perceptions of Let's Cafe coffee credibility and its sales went up. And that was how Let's Cafe gained ground against the traditional coffee chains, and won over the hearts of Taiwanese coffee drinkers.
因为拥有这样的拉花艺术,对Let's Cafe咖啡可信度的认知以及其销量都上升了。那就是Let's Cafe如何迎头赶上传统的咖啡连锁店,并虏获了台湾咖啡饮用者的心。

重点单词   查看全部解释    
unique [ju:'ni:k]

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adj. 独一无二的,独特的,稀罕的

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popular ['pɔpjulə]

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adj. 流行的,大众的,通俗的,受欢迎的

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challenge ['tʃælindʒ]

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n. 挑战
v. 向 ... 挑战

 
convenience [kən'vi:njəns]

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n. 适宜,便利,便利设施,方便的时间,舒适

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credibility [.kredi'biliti]

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n. 可信,确实性,可靠

 
ultimate ['ʌltimit]

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n. 终极,根本,精华
adj. 终极的,根本

 
solution [sə'lu:ʃən]

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n. 解答,解决办法,溶解,溶液

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established [is'tæbliʃt]

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adj. 已被确认的,确定的,建立的,制定的 动词est

 
traditional [trə'diʃənəl]

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adj. 传统的

 
social ['səuʃəl]

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adj. 社会的,社交的
n. 社交聚会

 

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