Even in the era of diminshing marketing budgets within the music industry, the market for music vedios remains voracious.

Online is, essentially, a visual medium and I don't know whether there are any bands really that are all growing their fund base and trying to reach people through audio only.

Carline Bartenly is the founder and CEO of Radar Music Videos, a new on line platform that aims to be a global tune for bands and music labels looking to make music videos and upcoming directors looking for work.

Music video directors come and join the site, because they want to see music video brief, they want to make music vedio brief and they can come from anywhere in the world. Besides, specilizes in low budget music videos and it's got a distinct emphasis on videos that are don't feature the artist, so you can have a situation where someone in LA will commission someone in China to make the video.

This video for a song called Printer Jam by the band Mr.species is Radar's most popular commission having been viewed 1.2 million times. This service has even started drawing attention for major music labels. Dan Curwen is the video commissioner at Mercury Records.

The music video industry changes a lot because our budgets have come down enormously.

While Mercury's major acts such as U2 were still have their pick-up directors, it's a different story for new acts.

So Radar is a great place to find new talent when you don't have a huge budget, and it means I can put a track out to lots of unknown directors and getting them arrange scripts and... and you konw get a great product because they are trying to make a name for themselves.

And that's the site launches after a year in Radar, it's just facilitated its biggest commission yet. For Fatboy Slim, a past winner of MTV's video of the year.