The Beijing Spring Book Market has attracted nearly 400,000 readers over the past 10 days. Publishers are using discounts to promote sales, and readers say they like the combined shopping and reading atmosphere.

The market is held annually in Beijing's Ditan Park for two weeks. The organizer predicts the total sales will exceed 40 million yuan this year, a significant rise from last year's event. The best selling books are on health and wellbeing. China has been promoting book-reading among the public as the per-capita consumption of books in the country remains at low levels compared with the rest of the world.